Sales are important. That is obvious. The good news is that you do not need to hire more salespeople to grow your business. You have a lot of ways to optimize your sales process so you can win more sales for your manufacturing business.
1. Add your company profile to a directory
Paying for a directory listing has a major upside. The directory website will market your company while they are promoting their services. It is actually very much like insurance. A directory website will pool the profit from multiple manufacturers so they can promote their service; which will showcase your company as well. This is a big win for you.
Additionally, you and the directory website will have the same audience. For example, our manufacturing directory (www.jobshopsohio.com) is reaching out to other businesses who will need your service. The boost really comes from the scale at which our directory gets the message to the audience. Adding your company to a manufacturing directory website is a surefire way to get more sales for your manufacturing business.
2. Selectively market your highest value service
This one may be difficult to figure out. If you do the math, then you can figure out which service actually brings your business more profitable. Simply put, if you have one service that costs too much, but is a major arm of your business, then consider not promoting that as much as one that has a higher margin.
That is not to say that you should never offer your other services. If you are still making a profit, then do offer those services, but spending more time advertising your top earner will ultimately make your company more money; while saving you from spinning your wheels on lower dollar production.
3. Grow Your Email List
If you do not have an email list, then you need one — now. Email marketing can be very lucrative if you do it right. In fact, email generates $38 for every $1 spent.
This about it like this: An email list is NOT a spam list. Your email list is a collection of people who have CHOSEN to hear more about your business. They want to hear from you. They want to keep up to date with your offerings, promotions, events, etc. If you can get one hundred people signed up for your list and 1% of those people buy a high dollar service, then you’ve just saved yourself a ton of time and money. Read more about why you should have an email list.
How to get started with an email list
You’ll want to talk with your web developer about this one. They’ll guide you through the selection of an email marketing tool that will allow you to send out bulk emails without getting flagged as a spammer. They’ll help you set up a form that will collect emails of interested subscribers. From there, you simply need to determine what you want to say to your subscribers potential buyers.
